A tool by Activate Vision

Does your brand keep its emotional promise?

Most brands make a feeling in the first moment. Few carry it all the way through. Find out where yours breaks.

How it works

Three steps to clarity

No jargon. No fluff. Just the honest truth about where your brand experience breaks down.

01

Map your journey

Describe the key touchpoints your customers move through — from first impression to final delivery.

02

AI reads the gaps

Our model analyzes the delta between the feeling you intend to create and what customers actually feel.

03

Get your coherence map

A visual report showing exactly where the emotional thread breaks — and where to focus first.

Microsoft
Visa
eBay
Activate Vision
Step 1 of 3 0%

Let's start with you.

We'll use this to personalize your report.

Map your customer journey.

List the key moments your customer moves through — from first contact to delivery. Add up to 6 touchpoints (even just 1 is fine).

Touchpoint 1 of 3

Reading your intention... Mapping the emotional thread... Locating the fracture points... Building your coherence map...

This takes 10–30 seconds